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Fender Custom Colors: Color Confusion. 01/06/2008, Copyright 1998-2008. Return to the Feature Index.
As you can see, custom colors may be one of the most mis-understood aspect of the vintage guitar market. The following research can provide more accurate information on the custom color paints and finishing techniques used. This may help you better identify a true factory custom color, and should clear up the many fallacies about them. Cars, Cars, Cars.
Let me back up and tell you exactly how I researched this. I've been doing car and guitar finishes since I was in high school. And I constantly get guitar clients asking for the wide array of Fender colors that were offered during the 1960's. But I always turned them away from doing all colors except those I could accurately reproduce: white, black, and blond. After all, white is white and black is black, and everyone has seen a million blond Teles. It's pretty hard to screw up those colors. Finally I decided to do some research on the other colors. The first step was to look at the original Fender custom color charts. If you don't have originals to examine, use "the Fender Stratocaster" book (new edition) by A.R. Duchossoir, page 31. Thanks to the 1960 color chart, Fender provided us with the manufacturer, type and paint code for every color on this chart (though it's not obvious). Take the first color, Lake Placid Blue, for example. The paint type is "Lucite", which is DuPont's brand name for acrylic lacquer. The number, 2876L next to "Lucite", is the DuPont paint code identifying the paint formula for Lake Placid Blue (note some colors are "Duco", which is DuPont's brand name for their nitrocellulose lacquer). If you bring the paint code 2876L to your local DuPont automotive paint dealer, you can identify which car originally used this color. In Lake Placid Blue's case, that would be a 1958 Cadillac color available in acrylic lacquer (Lucite). But you say, "acrylic lacquer? I thought Fender used nitrocellulose lacquer?". Fender used both acrylic and nitrocellulose lacquer in the color coat. To understand why, we have to understand what the difference is between acrylic and nitrocellulose lacquer. What is Lacquer?
Pigments are dispersed in binders, often called resins, which provide the protective and mechanical properties of the paint film. As paint dries, the binder forms a film that allows the paint to adhere to the surface. Early binders were made from natural materials such as linseed and soybean oil. These are still used in many oil-based house paints today. But natural binders quickly gave way to synthetic binders, which comprise 90% of the market today. These synthetic binders include alkyd (made from acids), celluloid, acrylic, epoxy, and urethane to name a few. The pigment and binder dispersion is dissolved in a solvent, which controls the consistency of the paint and evaporates after the paint is applied. Without the solvent, the pigment-binder mixture would be too thick to spread easily and uniformly. Nitrocellulose lacquer uses a celluloid-based binder. Acrylic lacquer uses a acrylic-based binder. Both use acetone as their solvent, which is what defines these products as lacquer. Acetone is an extremely fast evaporating solvent. That's why lacquer became so popular. It dries very fast and gives excellent gloss. Quick drying time is important for production environments such as car and guitar manufacturing because time is money. Since nitrocellulose lacquer uses celluloid as its binder, there are some problems. Celluloid is the same material used for tortoise shell pickguards on D'Angelicos, Gibsons, Epiphones, Gretsches and other guitars from 1900 to present. And we all know what happens to those old pickguards made of celluloid - they turn to dust with time. The Automotive Paint Industry in the mid 1950's
In 1956 DuPont started using acrylic binders in their lacquer. This solved the yellowing problem, and to a large extent, the color retention problem too (acrylic is more UV resistant than celluloid). Also, since acrylic binders have better elasticity, the checking problem disappeared too. The only down side to acrylic lacquer is, to some, a myth. That is it never dries as hard as nitrocellulose lacquer (hence no checking problems). And since it doesn't dry as hard, it doesn't buff and shine as well (many, mostly in the paint industry, dispute this, but as a painter I agree). Any old-time car painter will argue this to the death.
1962 Stratocaster in Olympic White. No clear coat, sunburst undercoat.
GM colors that were originally created as nitrocellulose formulas, stayed as nitrocellulose. Nitrocellulose paint was available until the 1970's, when all the automotive paint companies eventually abandoned it. Unfortunately, 90% of the original 1950's GM nitrocellulose colors were never translated to acrylic formulas. The reason? The ten year window of planned obsolescence. The paint industry figures if your car is more than ten years old, they have no responsibility to provide replacement paint for it. One reason for this was the complexity of selling multiple paint types. Paint manufacturers supplied their dealers with "tinting" colors for each type of paint. There were about 30 or more different tints per paint type, mounted on a rotating paint jig. All colors are derived from mixing these tints using the formula provided by the manufacturer. This means there was a mixing jig for nitrocellulose paint, a mixing jig for acrylic paint, a mixing jig for enamel, etc. And as new colors were developed, new tints were added to the mixing jigs. This took up a considerable amount of space in a paint shop, not to mention the expense for the mixing jig and all the tints required. There was also the problem of organizing the paint formulas for each type of paint (they didn't have computers to store the formulas in the 1960's). DuPont and Ditzler used a cumulative weight formula for their mixing. For example, to mix a pint of DuPont's Shoreline Gold, you put the empty pint can on the scale and zeroed it. Turning the wheel to the Red Gold tint, you added this color till the scale hit 5.5 grams. Then you turned the jig to Black (High Strength) and added till the scale hit 16.5 grams. This continued with all the tints needed till you mixed 445.5 grams of paint, including all the colors, metallics and binder. If this finish was available in nitrocellulose, acrylic, and enamel, that meant there had to be three paint formulas for that one pint color. And there was a formula for a quart and a gallon too. That means nine formulas for a single color if it was offered in all three paint types! And there are thousand’s of colors. Another concept that needs explanation is how paint manufacturers came up with their paint formulas. Usually, car designers created certain colors for certain car models. The color is then applied to a panel and given to each of the paint manufacturers. It's the responsibility of the paint manufacturer to develop their paint formula in the type(s) of paint they want to sell (only the OEM paint company is told by the auto company which type of paint they had to develop).
![]() This gold Jazzmaster also identifies another thing about custom color models; pickguard color. The Jazzmaster (1959 and later), Jaquar and Jazz Bass all came with a tortoise-grain pickguard, if the body color was sunburst, blond, white or black. But if you ordered any other custom color, the pickguard would be white (or celluloid "mint green") instead of tortoise. Because of this, Lake Placid Blue from Ditzler may be slightly greener than LPB from DuPont. The paint companies are expected to match the colors as best they can, but there was always visible differences in the same color from different manufacturers. The only thing the paint companies guarantee is that their tints will be consistent from batch to batch. Because of problems having a color available in three or more paint types, manufacturers didn't want to keep old paint types any longer than necessary. For popular cars in popular colors, the paint companies would sometimes translate a nitrocellulose formula to an acrylic formula. But if a color was unpopular, or was used on an unpopular car, the paint companies wouldn't take the effort to do the translation. Instead they simply dropped the color when they dropped nitrocellulose paint. Recently, PPG (Ditzler) wrote a computer program that translated the old original nitrocellulose formulas to acrylic tints. Then they searched their database of current acrylic formulas to find an existing acrylic color with the closest match. This is called an offset color. Sometimes they're pretty close to the original, but sometimes they're not.
1965 Jaguar, Olympic White The Clear Choice.
The cause of the yellowing clear nitrocellulose lacquer is largely, but not entirely, environmental. Ultraviolet (UV) light from the sun or fluorescent lights will accelerate the process. Air quality problems (smoking, smog) can also contribute significantly. But the nature of the lacquer beast is that nitrocellulose clear will yellow, to some degree, no matter how the instrument is stored. A case in point is the 1965 Olympic White Jaguar to the left. This picture was taken with the pickguard removed. Notice the yellowing of the exposed finish. But also notice the area under the pickguard is also still slightly yellow. And this area hasn't seen daylight since 1965 when the guitar was assembled by Fender.
Olympic White (no clear coat, no under coat)
The color identification problem is very problematic with metallic finishes. The reason is metallic finishes must always be clear coated, where the pastel colors don't require it. Since there are actual metallic particles (usually aluminum) in metallic colors, they will oxidize if they don't have a protective clear coat over them. This makes identifying the original color of an old metallic nitrocellulose paint job more difficult, due to the yellowing of the clear coat. Colors that were not effected much from the yellowing clear coat are the reds (in the 1960’s these colors are often not clear coated anyway). Unfortunately, these colors are highly reactive to sunlight (photo reactive). This could help explain the "Coral Pink" or "Salmon Pink" syndrome. Looking at Fender's custom color charts from 1960 to present, you can see Fender *never* had a color called "Coral Pink" or "Salmon Pink". The only official pink Fender used was Shell Pink from 1960 to 1963, which is a very flesh-toned pink color. The "Coral Pink" and "Salmon Pink" guitars are probably Fiesta Red in which the red pigment may had faded. Since Fiesta Red has a large amount of white in it, if the red fades the white would bleed through thus creating a pink. More likely though, and what many don’t understand, original Fiesta Red is not really that red. From the can it’s a pinkish, (light) orange hue. Every "Coral Pink" or "Salmon Pink" Fender I've seen from the late 1950's and later was actually Fiesta Red. I'm not saying "Coral Pink" doesn't exist. Perhaps it was a true custom ordered finish, not from the offered Fender custom color chart. Just people hear "red" in the name "Fiesta Red" and expect a fire truck-type color. If you want a fire truck, look for Dakota Red, not Fiesta Red. Also note that Fender did not always use Dupont paints for their guitars! The did always use Dupont's color codes and paint chips, but the paint itself came from a variety of sources, and was not always the Dupont brand. This could be another reason why the same color can look different on two different Fender guitars.
Right forearm wear has shown Fender's first attempt at painting this body in sunburst.
Most experts agree the actual product "Fullerplast" (as made by Fuller O'Brien) actually started to be used around 1963 at Fender. Prior to that, Fender used other products as their sealer coat, but they did the same thing. The sealer allowed any color coat (be it sunburst or a custom color) to not soak into the wood. Since the sealer is essentially a clear inexpensive primer, less color would be needed (and color costs a lot more money than a cheap sealer). Another misconception about Fullerplast is it's color. The sealers Fender used including Fullerplast was clear, not yellow. The yellow seen in the unpainted portions of a 1956 and later Alder body is actually a stain or dye applied under the sealer coat. This was used to simplify the sunbursting process. The Alder bodies are dipped in a vat of yellow stain/dye. Next the Alder body is sealed with a very thin coat of clear sealer (i.e. "Fullerplast"). After drying, the sunburst procedure is continued by spraying the translucent red (starting in 1958) and dark blackish-brown on the edges of the body, which completes the sunburst look. Finally a clear coat is sprayed over the entire body to seal the colors. By dipping the alder bodies in a yellow stain first, instead of spraying yellow lacquer, there is one less step of lacquer to mix, spray, and dry. * By fall 1964, Fender changed the yellow making it more whitish and opaque to better hide flaws in the wood. This allowed Fender to use cheaper Alder with more cosmetic flaws. The more whitish yellow was then sprayed over the sealer coat, as were the red and brown of the Sunburst. That is why the red and yellow now looks much different on late 1964 and later Fenders. This new whitish-yellow bleeds through the translucent red making it more orangish. Note that even though Fender was now spraying the yellow after the Fullerplast, they still continued to stain or dye the bodies yellow before the sealer coat. Early (1954 to mid-1956) Ash bodies in Sunburst were done differently. In this case, the yellow is not stained, but is sprayed like a Gibson-type Sunburst finish. That's why 1954 to mid-1956 Fender Ash body Strat sunburst's yellow looks "brighter" than later Alder yellow stained Sunburst finishes. This process created a lot more production work. Not only was the yellow sprayed, but the Ash body also had to be "pore filled" (sealed) before spraying the Sunburst. Since Ash is an "open-pore" wood (unlike Alder), not using a pore-filler sealer leaves a final finish with considerable "sink". This occurs when the finish dries and sinks into the open pores of the wood, leaving a finish with many dimples. To stop this, a pore filler consisting of fine sand mixed in a thick solution is brushed (or sprayed) on the bare wood. After some dry time, the excess pore filler can be scraped or wiped off leaving material in the pores of the wood, thus filling them. After some more dry time, the body can be sealed with lacquer and the color finish can be applied. This process was always used by Fender on Ash bodies from 1950 to the present. Note there is an exception to the sprayed yellow sunburst rule in 1954. The first two months of Strat production (March-April 1954), there was NO yellow in the sunburst! The two-tone sunburst's center area was actually just a natural Ash wood color, making a "one-color" sunburst. The amber brown of the sunburst was sprayed around the edge of the body, leaving the natural Ash center as the "yellow" part of the two-tone sunburst. This changed by May 1954 to having the yellow center of the sunburst sprayed, giving a more vibrant sunburst finish. Back to the yellow stain in 1956 and later. Since it was used for Alder Sunburst bodies, sometimes you don't see it on custom color finishes. But again, most times you do. Fender was a production shop that produced mostly Alder Sunburst finished bodies. Hence they just stained all Alder bodies with the yellow, allowing them greater production flexibility. Therefore most custom color bodies have a yellow stained body too. After all, you're not gonna see the yellow on a custom color body, so what's the difference? Fender just stained all Alder bodies yellow and figured out later which ones would be custom colors. Again, in most cases Fender also still used a sealer ("Fullerplast") in custom color finishes too. The custom color spraying process wasn't different from sunbursting till after the sealer step. This simplified the production process, and made Fender quick to react to market demands for Sunburst or custom colored bodies. During 1963 and 1964, when guitar production was really high, bodies destine to be a custom color often didn't get the yellow stain, Fullerplast, primer, and clear coat procedure. After all, if the shop was really in a hurry it can just spray the color coat right over the Alder without any preparation paint (if need be). All they did was spray more color coats (especially if a clear coat wasn't used). This would cost more in materials (custom color paint was the most expensive paint Fender used), but it sure was quick. And often, they didn't even clear coat the color. This was truly a "rush" paint job. Some colors were really prone to "short cutting" by the Fender factory. For example, Sonic Blue (and to a lesser extent, Olympic White) often do not have the yellow stain. In the case of Sonic Blue, this might have happened because the yellow stain was bleeding through to the blue. Other pastel colors were also shorted cutted, having no yellow stain, no Fullerplast, and/or no clear coat. Metallic finishes didn't come out well using this "short cut" technique. Without a clear coat, metallic colors can oxidize due to the metal particles in the finish. And it's difficult to apply metallic coats very heavily. Hence most metallic finished bodies went through the whole production process, and got the yellow stain, Fullerblast, undercoated, and a clear coat.
Dakota Red rushed (left, no yellow stain, no Fullerplast, no undercoat, no clear coat) & Candy Apple Red (silver undercoat)
Fender Primer Undercoats and Sunburst Undercoats
Undercoats were used on guitars for different reason than on automobiles. On cars, a primer undercoat is used to increase the adhesion of the color coat to the metal. It is also used to fill imperfections in the metal. And finally, special primer undercoats are used on metal for rust prevention. But on wood, none of the above undercoat properties are needed. Imperfections can easily be sanded out with sandpaper. Lacquer already adheres well to wood. And there is certainly no problem with rust. So why bother with an undercoat on guitars? The reason is purely financial. In today's prices, white nitrocellulose primer undercoat costs about $15 per gallon. Any of the Fender custom colors cost about $15 per pint, with reds costing $20 per pint. So if you use the white primer to cover the wood and make the body a consistent white color, you can use about half as much color paint for a uniform top color. This could save a considerable amount of money when painting thousands of guitars. Of course the financial disadvantage to using an undercoat is it takes more time. You have another step where you have to let the body dry. So when the production schedule allowed, Fender used an undercoat. When things were rushed, Fender didn't. Fender also used Sunburst (or other colors) as an undercoat to custom colors. Fender probably had an ample supply of reject Sunburst (and custom color) finished bodies that had some flaw (remember, all these guitars were painted by humans, not machines). It can be assumed that the majority of custom color finishes over other finishes are probably rejected bodies. Stripping an existing bad finish to apply another is just too much work. So shooting a new custom color over a bad finish would be killing two birds with one stone. You use up those bad Sunburst bodies without stripping, and charge 5% more for the new custom color to cover the cost of painting the same body twice (or more). over Dakota Red (darker Red), over white primer, over Sunburst, over Fullerplast & yellow stain.
(Some people may argue this guitar may have been special ordered Fiesta Red, and was mistakenly sprayed Dakota Red. I would argue this line of thinking. If that was the case, it would have been cheaper for Fender to just spray another body Fiesta Red and sell the Dakota Red guitar to another dealer. Respraying another color over a perfectly good finish because it was the wrong color wouldn't make financial sense. And Leo Fender was very cost conscience, so mistakes like that just wouldn't be made.) Another case is an original 1962 Olympic White Strat I once owned. It too was sprayed over Sunburst, but with no white primer undercoat. In this case, Fender was probably using a "bad" Sunburst finish as its undercoat, and maybe this was a "rush" job. If Fender had a dealer order for a custom color, it was much quicker to spray a color over a full prepared and painted body then it was to paint raw wood. The product could be delivered faster, hence happier dealers and customers. And there was probably always an ample supply of (rejected) sunburst bodies. So Fender used the sunburst bodies as the undercoat and just sprayed the custom color right over the sunburst. Because if you're in a hurry, it's quicker to shoot a finish over an existing leveled and smooth finish than shooting bare wood. And if you're not happy with the existing Sunburst finish, you're solving two problems. As for the lack of a primer - shooting a white undercoat under an Olympic White top coat doesn't save you much (if any) paint (though Fender sometimes did it). Yet another (lack of) undercoat example is the 100% original 1964 Strat pictured above. It had a Dakota Red finish over nothing! No Sunburst, no white undercoat. The standard yellow stain and "Fullerplast" was even missing. And there was no clear coat over the Red. This was truly a Fender "rush" job. They just shoot the Red right over the wood, rubbed it out and called it "good". Undercoats in the 1950's were even more inconsistent. Again, sometimes they used them and sometimes they didn't. And the color of undercoat was inconsistent too. It ranged from off-white to Desert Sand (the DuoSonic/MusicMaster color) to even silver. Again, usually the pastel colors like Dakota Red and Black often didn't use any undercoat. And Sunburst is also seen under some 1950's custom colors. Probably just an easy way to use up those bad Sunburst bodies without stripping them. Some general rules can be said about undercoats used with custom colors during the 1950s. During 1954 and some of 1955, Fender used a silver metallic undercoat beneath their custom colors. Then during 1955, that undercoat changed to a white (seemingly the same finish used on native blond Telecasters). Also Desert Sand was also sometimes used as an undercoat. It doesn't take much to imagine why Fender used white and Desert Sand for undercoat colors - heck the spray gun was already loaded with those colors (for Telecasters and Musicmasters/Duosonics), so just use those colors as the undercoat. Less production time in changing gun colors, less cost in stocking a unique primer.
The Nail Holes and the Paint Stick.
to show the shadow left by the "paint stick".
(lack of red) created by the nail, as the red was sprayed on the body!
Starting at the end of 1962, Fender changed how they held the body when spraying it. Now they used a "stick" that was screwed in the neck pocket in the two bass-side neck pocket screw holes. The stick was a jig that suspended the body and allowed it to be rotated in the spray booth for easy spraying. Because the stick was now used, the area under the stick in the neck pocket does not have any paint. Hence you only see the yellow stain used for the first step in the Sunbursting process under the stick. But note, the nails were still used even after the stick. Now the nails' sole purpose was to suspend the body while drying. Note prior to the "stick", Fender neck pockets on Sunburst and custom colored bodies are entirely painted.
The "stick" in reality was not really a stick at all. Fender actually used inexpensive electrical pipe conduit as the "stick". One end of the pipe was beaten flat with a hammer, and attached to the body. The other end of the conduit was slide onto a small metal rack (also made of conduit) sitting on a table in the paint booth. This way the body could be painted "hands free", and rotated on the metal holding rod, or the whole rack could be turned, allowing easy painting of the face, back, and body sides. A picture of this can be seen in Tom Wheeler's American Guitars, page 54 (lower left corner), or in Tom Wheeler's 2004 book, Stratocaster Chronicles.
jack plate mounting screw.
Because the "lazy susan" paint method was used till the end of 1962, the neck pocket should be fully painted (because the nail legs where utilized during painting). Starting at the end of 1962, the neck pocket should have an area on the bass side void of any paint (but still stained yellow before painting) where the "stick" was attached during painting. It is very important to note that the nails were still used on Fender bodies, even after the implementation of the "stick". But the nail's sole job now was to provide a way to set the body down to dry, without anything touching the paint. Fender maintained this technique of using the nails until the end of 1964. At this point Fender implemented a "drying tree" to hold bodies as they dried. This approximately six foot high device could hold about 40 bodies while they dried, while using very little physical space. With the implementation of the drying tree, there was no longer a need for nails. There is a picture of the drying tree in A.R. Duchossoir's The Fender Telecaster, page 57 (upper right corner) and in Tom Wheeler's Stratocaster Chronicles book.
The large black dots shows the approximate location of the nail holes used
Left: 11/2/50 Broadcaster #0038 showing two of its nail holes.
One next to the neck pickup and the other on the cutaway below the pickguard screw.
A 1958 Jazzmaster showing two of its nail holes under the pickguard.
Note the picture of this November 2, 1950 Broadcaster body (#0038). The nail hole next to the pickup is in a slightly different location than 1951 and later Telecasters. The nail hole on the cutaway (below the pickguard screw) is in the typical Tele position. Interestingly, on this Broadcaster the nail was cut off next to the pickup and remains in the hole! Also sometimes a seemingly "three legged stool" approach was taken. That is, only three nails holes can be found, instead of four. This happens often because a pickguard screw takes over the original nail hole. I see this on Stratocasters in particular, more than the other models. On Strats, the treble horn nail hole is the one often not found. This is also seen on Telecasters after 1958 too (see note below). In this case I believe the fourth nail hole has corresponded with the cutaway pickguard screw hole. That is, the nail hole has been over taken by the pickguard screw hole, thus hidding it forever. At first I thought Fender was taking a "three legged stool" approach to painting. But if you have ever tried this, it really just doesn't work, as the body is too unstable to paint. Also note on Strats, sometimes the jackplate nail hole can be located just inside the pickguard mounting screw closest to the jackplate.
For some reason in 1960, Fender moved the nails to inside the routed cavities on the Telecaster. ![]()
Urban legand has it that English guitar shops found it easier to sell guitars that looked like Hank Marvin's Fiesta Red Stratocaster, than the standard sunburst finished Strat. Therefore, a lot of Fender Strats were rumored to be refinished from Sunburst to red on arrival in the UK to match Hank Marvin's guitar. The resulting color used by the Fender UK importers was not as red as Fender's factory "Fiesta Red", and was more of a "Salmon Pink" color. This of course added more to the confusion about what exactly Fiesta Red was, and the Salmon Pink color rumor. Most of the red UK painted Strats where done right over the original sunburst. Also the UK painters did not seem to use the "nail hole" method of painting these guitars (lucky for us). Hence these 1960s refinished-when-new UK Strats will usually have painted nail holes, red-over-sunbuarst, and non-Tolex/weird cases. Therefore they are pretty easy to identify. So is this "English refinished Fiesta Red" story rumor or fact? I personally tend to believe the story, as I received an email from an english gentlemen that claimed he worked for Selmer in the UK, and he in fact did some of the refinish work. I also owned a red-over-sunburst 1961 Strat in a Selmer case. But that's the only real proof I have that the story is true. Otherwise the jury is still out on this. But if the story is true, regardless, these English-refinished-red Strats are *not* factory original Fiesta Red guitars, and hence must be considered a "refin". Now if the nail holes are clear and present, I would consider it "original". But if there's no nail holes (or painted nail holes), by definition it's refinished and not original.
Be aware there are bogarts out there playing some solder joint tricks. This would include: Gentlemen Prefer Blonds (Ash Bodies).
I believe the reason the majority of Telecasters and Esquires are made of Ash is because their standard finish was blond. They aren't made of Ash just because they're Teles. Fender Blond finishes, because they are translucent, are always painted over Ash. Any other finish (after 1956), uses Alder. The reason is purely time and money. Ash, because it requires the additional step of "pore filling" (see above), requires more time and work to paint. That's why Fender switched to Alder in mid-1956. Alder is just a lot easier and cheaper to paint. To confirm this just look at the Telecaster Custom, which was introduced in mid-1959. This was the first "standard" production Telecaster with a Sunburst finish. And these are all made of Alder, not Ash. A conflict to this would be the (rare) Sunburst Telecasters made after mid-1956, which should have been constructed of Alder. I've only seen one, and it was made Ash. The only reason I can come up with is that at the time there were no "standard" Telecaster models being produced in Alder (the Tele Custom wasn't introduced till 1959). Hence, Fender just didn't have a stock of Alder Tele bodies around from mid-1956 to 1959. So if you wanted a custom color Tele prior to mid-1959, there's a good chance it's made of Ash. Because switching Tele production to Alder for a short production run may have not been cost effective. But after mid-1959, all custom colored Teles (except Blond) would be painted over Alder as Fender was making standard models in both Alder and Ash. Strats are a different story. After mid-1956, if it's a custom color other than Blond, it's got to be an Alder body. Since after mid-1956 Strats "standard" body wood was Alder, you only see Ash bodies on Blond models. What this translates to is this: if you see a 1961 Telecaster or Stratocaster in Fiesta Red over an Ash body, it's refinished. Check those nail holes and solder joints. If they aren't correct, keep your money in your pocket and walk away. Even if they seem right, I would think hard before laying down my hard-earned money.
1962 Sonic Blue Stratocaster. Note the "S.B.3" burned into the finish with a
work. This guitar has a 1960 dated neck, but with a later 1964 to 1967 transition logo. The serial number and electronics are 1966. Note the lack of "nail holes" on this body, indicating 1965 and later. Also note the large number stamps confirming a factory repair/refinish. Photo: Dave Boze.
This 1966 Candy Apple Red (C.A.Red) Stratocaster was clearly sent back to the
a special order or a show guitar. This does not indicate a factory refinish job, but was instead used by the factory to tell the finish booth to paint this body special order. Stamped number codes and letter codes mean different things. This guitar was bought from the original owner, and has the original strings and is in near-mint condition. Everything screams "original 1966" from the peghead to the strap buttons. This guitar was either special ordered by the store, or it was used as a Fender show guitar and later sold to a store. One thing special about this guitar is the silver undercoat used for the Candy Apple Red finish (Fender changed from silver to gold undercoat in 1965). ![]()
In 1966, Fender used the "ES" code a lot on their custom color instruments. At least for 1966, the ES code was used as some sort of default for custom colored instruments (be it Teles, or Strats or Jazz Basses). This two letters ("ES" for "Enter Special") seems to denote a special order, at least for 1966. Again this is has been seen lots of times on 1966 documented original custom color instruments. I have also seen the "ES" stamp on some 1966 sunburst instruments! (Perhaps these guitars were special show models, so extra care was taken in their finish.) The 1/2" tall 2-letter code were a factory color code, and are completely different than the 1/2" tall three-digit codes. The two-letter code appears to be CBS/Fender's way of specifying bodies to be painted a custom color for a special order once the body was in the spray booth. If a guitar has a two letter code on the body *only* (and not the neck), again this confirms the 2-letter code was an original factory color code (and does not indicate a factory refinish order). But then there is this question: why do only some 1965-1968 custom color Fenders have this two letter code and others do not? It may have to do with how many custom colored guitars were being painted at any point in time, and the 2-letter code was applied to avoid confusion. Or it was applied just for particular special orders (like a Fender NAMM show guitar or a special dealer/artist order).
The neck pocket on a 1963 Jazzmaster.
Fender's Original Colors.
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I found this information by going to automotive paint stores that were open in the 1950's and examining their original paint catalogs and color chips. I was even able to get copies of the original DuPont and Ditzler catalogs showing the colors and when they were used and on what makes. 1950's Custom Colors.
first Firemist Gold guitars Fender produced. Note custom ordered maple cap neck. ![]() Note: the availability of new car lines during the 1950's and 1960's for a given year would be, at earliest, September 1 of the previous year. For example, GM introduced their 1959 model line on September 1, 1958. GM used September 1 consistently for an introduction date throughout the 1950's and early 1960's. So theorically, you could have a November 1958 Strat in Shoreline Gold, even though it was a brand new color only in the 1959 model line. BUT on the other hand, the paint producers had to provide all their dealers with the new paint formulas for the new model year's colors. This dissemination of information took a few months, meaning Fender probably couldn't get a 1959 model paint till very late 1958 or early 1959.) Also it should be noted that Fender on occassion in the mid-1960's used discontinued colors, or soon-to-be introduced colors outside of the above given "Fender years used". For example, I recently saw a 1966 Strat in Inca Silver, when that color was "officially" dropped in 1965 and replaced by the fancier Firemist Silver. Another example I also recently saw was a very cool mid-1964 Strat (with a special order maple fingerboard!) that was painted in Firemist Gold. Though this color was not officially introduced by Fender till 1965, this guitar was definately Firemist Gold, and in excellent condition. Since this color was available on 1964 Cadillacs since September 1 of 1963, this is certainly plausible. Interestingly, the owner called this color "Harvest Gold", even though Fender never had a color so named. See what I mean by the color confusion? According to interviews with George Fullerton, the idea of standardizing custom colors came about in 1958 (even though the first color chart wasn't available till 1960). Because of this, 1958 and 1959 colored Fenders are sometimes found in recognizable colors (such as Fiesta Red). But since nothing was "standard" till 1960, you really can only guess as to what color your 1950's custom color Fender really is. And if it's a 1957 or earlier Fender, there's really no telling what color your guitar really is. Also note that Fender did not always use Dupont paints for their guitars! The did always use Dupont's color codes and paint chips, but the paint itself came from a variety of sources, and was not always the Dupont brand. This could be another reason why the same color can look different on two different Fender guitars.
Fender's 1966 Custom Color Chart Pre-Aging a Refin
In some colors (mostly the blues), the tint coat makes a BIG difference in the overall color and warmth of the finish. The more yellow tint you use, the more aged the finish can look. But be careful - over tinting can make the finish look really fake, so don't over do it. And also take into account that eventually the nitrocellulose clear you are now using will yellow with time. So over-tinting can make the refin look really bad in time. Also remember in some colors (mostly the reds), tinting makes no difference. Therefore I note the colors where I tend to use yellow tinting.
A 1966 Strat in Teal Green. Lacquer: going, going, gone.
For me, living in the Detroit-metro area certainly makes finding lacquer easier. Detroit is one of the last areas in the U.S. to loose lacquer. Originally, automotive lacquer was supposed to be banned by June 1, 1995 in the the state of Michigan. But this date was postponed (unfortunately auto lacquer is now no longer available in Michigan). The proposed Michigan law was similar to other state laws (such as California) that banned lacquer. But the paint shops apparently had enough political "pull" to delay this from happening here in Michigan. But they didn't have enough political power to stop it from happening nationally. Starting January 1, 1997, automotive acrylic lacquer was supposed to be banned for sale by the EPA nationally. But again, this date was pushed back. Originally, a compromise on this law was going to be enacted. This would make it illegal to use automotive acrylic lacquer, but not to sell it. This is known as a "user's" law. Since I don't see too many EPA guys hanging out around my shop, this would essentially be a token outlaw of acrylic lacquer. You could still buy it, and frankly, who's gonna stop you from spraying it? But what really killed lacquer was the lack of demand. The current low VOC urethanes are so popular that paint suppliers can no longer justify keeping lacquer in stock. Hence it is no longer for sale.
Bob Gowan ran the Fender finish shop for Leo Fender and for CBS until he got sick of CBS and quit in the early 1970s. It was the decision of Bob and another gentlemen at Fender in 1968 to change to Aliphatic Urethane Coatings (aka "Poly") on the guitars. Fender immediately went from numerous coat application of clearcoat lacquer to *two* coats of Aliphatic Urethane. The decision was strictly a labor thing, but in the process, the decision essentially ruined Fender instruments! Also it should be noted that 1968 and later Fenders are not entirely AUC (Aliphatic Urethane Coating). What Fender did was seal the body (as always), and then spray the sunburst colors with lacquer. Now instead of using lacquer as the clear coat over the sunburst, they just sprayed two coats of AUC. Also the face of the peghead stayed entirely lacquer, even though the rest of the neck was spray with AUC. This happened because the peghead "Fender" decal reacted with AUC. The problem occured because in 1968 Fender now clearcoated *over* the peghead decal for the first time.
Lacquer typically puts about five pounds of crap into the air per gallon of unthinned paint sprayed. After thinning, lacquer consists of about 75% solvents, 25% pigments and binder/resin. This is known as a low-solids paint. Remember, solvents (which represent the majority of VOC), dissolves the binder and pigment into a low viscosity solution that can be sprayed. To lower the VOC, paint can be water-based. This is done by replacing all the solvents with water, and making the pigments and binder water soluble. The problem with water-based paint (at this point in time) is it has decreased durability, and slower dry time. And it looks like crap. Water-based paints have a certain "kindergarten" look, like the paint you used to finger-paint with. But some California-based guitar companies, such as National, are using them successfully (though personally I think their guitars would look a lot better with a conventional lacquer). Because of the down-side of water-based paint, the automotive paint industry has come up with a compromise. These are called high solid paints. These new paints also have a VOC of about five pounds per gallon. To reduce the VOC, high solids paints have only 50% solvents, and 50% pigments and binder. High solids paint contains nearly double the amount of binder and pigment, providing better coverage from a higher transfer efficiency. This means less coats are needed to achieve the same film thickness, thus less paint and solvents are sprayed. Also a new paint gun system was developed to spray these new paints. These are called High Volume, Low Pressure (HVLP) spray systems. They spray more paint with less air pressure. Less air pressure means less overspray, which decreases VOC greatly. The bad news about these new high solids, low VOC paints is they are not lacquer. Instead they are a urethane paint. They're also more expensive than lacquer. Not only are the per pint cost greater (about $18/pint versus $16/pint), but since you are using less thinner, a pint of low VOC paints doesn't go as far as a pint of lacquer. The good news about the high solids urethane paint is that it can be oversprayed with clear nitrocellulose lacquer to achieve the Fender or Gibson custom color look. This is done by spraying the color (or base coat) with the high solids paint, then clear coat with conventional clear nitrocellulose lacquer. Clear nitrocellulose lacquer is readily available almost everywhere, as it is considered a furniture finish product and thus has essentially no VOC restrictions. Remember, this is essentially what Fender and Gibson did when they combined acrylic colors and nitrocellulose clear lacquers in the 1960's. PPG's Deltron Universal Basecoat (DBU) and DuPont's ChromaBase are two VOC "legal" paints. They are both urethane paints. Although other paint manufacturers make high solids paint, I recommend using PPG's DBU or DuPont's ChromaBase products. PPG's DBU lists lacquer as an acceptable clear coat, but you can also do this with DuPont's ChromaBase. And by using an undocumented trick, you can make these product even easier and less expensive to use for guitar finishing. DBU and ChromaBase's solvent are called a "reactive reducer". What this solvent does is to react with the paint to make it extremely hard and durable when dry. So hard that you must clear coat the base (color) coat within 24 hours. If you don't, the base coat will be so hard that the clear coat will not adhere. The clear coat will actually slide right off the base coat as it is applied! Using DBU or ChromaBase with a reactive reducer has several problems for the guitar painter. First, you want to simulate lacquer and its solvents as closely as possible. Second, I could do without the 24 hour clear coat window. And third, reactive reducer is expensive. To eliminate these problems, just use regular lacquer thinner (or acetone and retarder) instead of reactive reducer. PPG and DuPont don't mention this alternative in any literature and certainly don't recommend it, but it solves problems. The 24 hour window will go away and expenses are greatly cut. DBU and ChromaBase may not dry as hard as it could, but who cares? It's more important that the clear coat be hard, not the base coat. Note after applying the base coat, wait at least six hours (the longer the better) before applying your nitrocellulose clear coats. Unfortunately, DBU is not available in any Fender colors except for Fiesta Red, and in no Gibson custom colors. But ChromaBase is available is all Fender custom colors, and about half of the Gibson custom colors. For colors that you can't get (like the Gibson colors), the good news is PPG and DuPont have a color computer that will match an existing sample and create a DBU or ChromaBase formula. All you need is a four inch square sample (with or without clear coat) of the color you want. So what I did was to make a "paint stick" with four by four inch samples of each Fender and Gibson color in lacquer. Then when lacquer is unavailable, I'll use the sample paint stick and have the color I need analyzed. Make sure you file the new paint formulas for future use. The local paint store won't want to re-analyze your color sample every time you need a pint of Pelham Blue. Our Friends at DuPont
My next step was to find replacement acyrlic lacquer colors that were still available. This meant going through all the paint chip samples from the late 1950's trying to find colors that were very close to the original Fender colors, but that were still available. I managed to find great replacement colors and painted many Fender bodies with them, which several Fender collectors agreed where excellent matches. But during the summer of 1996, something happened. All of a sudden, those five famous Fender colors became available from DuPont in both lacquer and ChromaBase versions! And when you get a can of DuPont "Shell Pink, #2371", DuPont even lists right on the label that it's a Fender guitar color! I guess a few DuPont people must like Fender guitars.
Lake Placid Blue (metallic)
Low VOC Source(s): DuPont 2876K. One of Fender's most prolific custom colors. There is some source of confusion as the actual year this color was first available in the automobile industry. DuPont lists the color as being used in 1958 for Cadillac's Brougham line only. Ditzler lists the color as being used in 1957 only. Sherwin-Williams doesn't even acknowledge the color exists. In any case, this color only lasted one year in the automobile industry, but may live forever in guitar history. When refinishing using LPB, I like to use a slightly yellowed tint coat over the LPB to give an "aged" look. But be careful - too much tint and LPB can turn to a sick greenish shade. Daphne Blue
Low VOC Source(s): DuPont 2804K. Originally developed as nitrocellulose, DuPont deemed this car and color popular enough to translate the formula to acrylic. Used on 1958 Cadillac's only. When refinishing using Daphne Blue, again I like to use a very slight yellowed tint coat over the blue to give an "aged" look. But be careful - too much tint and you turn this color into Foam Green. Olympic White
Low VOC Source(s): DuPont 2818K. Used on 1958 to 1962 Cadillac's only. Oly White and Black are the two easiest Fender colors to reproduce. I wouldn't waste my money buying these two colors from DuPont or PPG, as any white lacquer will pretty much do fine. The only trick to making Oly White look "right", is to use a slightly yellowed tint coat. But don't go too wild, as over-yellowed white finishes can be spotted a mile away. Since we're dealing with white here, a little tint goes a long way. Without any tint coat, the true Olympic White (and any other whites) look much too stark and "fresh". Burgundy Mist (metallic)
Low VOC Source(s): DuPont 2936K. A 1959 Oldsmobile color (#2936L), but also used on 1959 Potiac's (Royal Amethyst) and other 1959 Buick's (Lido Lavender). Available from DuPont #2936L, or Ppg #DDL50536 (DuPont's shade seems better though). A yellowed tint coat has some effect, but not a big change in the overall color. Hence I would avoid tinting Burgundy Mist. Fiesta Red
Low VOC Source(s): DuPont 2219K, Ppg DBU70618. PPG translated this original nitrocellulose paint formula to acrylic. Either a PPG executive owns a 1956 Tbird in this color, or PPG just thought they could corner the lacquer market because no other paint manufacturer sells this color in lacquer. Only used in 1956 on Ford Thunderbirds. Using a yellowed tint coat on this color is a waste of time, paint, and film thickness. Don't bother. Dakota Red
Low VOC Source(s): DuPont 2590K. Probably one of the last nitrocellulose colors developed, this formula was translated to acrylic by DuPont only. Used on 1958 Cadillac's only. Using a yellowed tint coat on this color is a waste of time, paint, and film thickness. Don't bother. Shoreline Gold (metallic)
Low VOC Source(s): DuPont 2935K. This may be the most mis-represented Fender custom color. The real Shoreline Gold is a very light colored gold; more of a bronze/brown color. It has the (false) reputation of being THE Fender gold, but the actual color in reality has been seen by few and is quite different than it's reputation. A 1959 to 1960 Pontiac color (#2935L), but also used from 1959 to 1960 on Oldsmobile (Golden Mist), Buick (Pearl Fawn) and 1960 Cadillac (Fawn). I would recommend a yellowed tint coat on this color. It significantly warms and makes the overall color more gold, and less bronze. Inca Silver (metallic)
Low VOC Source(s): DuPont 2436K. One of the first acrylic lacquer colors developed especially for the 1957 to 1959 Chevy Corvette. I would recommend skipping the yellowed tint coat on Inca Silver. Blue Ice (metallic)
Low VOC Source(s): DuPont 4692K. A 1965 to 1966 Ford color, but also used on 1965 to 1966 Mercury's (Silver Blue). Go light or skip the yellowed tint coat on Blue Ice. This is a very pretty and warm color without any tint. Firemist Silver (metallic)
Low VOC Source(s): DuPont 4576K. This color replaced Inca Silver in 1965, and is a completely different color. The metallics used in this color are much more brilliant and intense. Also, this color has slight blue and green tints, were Inca Silver has basically no blue or green tints. Note the automotive color name is "Firemist Blue", but Fender changed the name to "Firemist Silver" since it was replacing a silver color, and the color is more silver than blue. A 1964 Cadillac Eldorado only color. A light yellowed tint coat will warm the color, and takes the "edge" off. But be careful, too much tint can make this color drab. Firemist Gold (metallic)
Low VOC Source(s): DuPont 4579K. This color replaced Shoreline Gold in 1965, and is a completely different color. Shoreline Gold is more of a bronze colored gold, where Firemist Gold is much golder. Note the automotive color name is "Firemist Saddle", but Fender changed the name to "Firemist Gold" to be more descriptive to its customers. A 1964 to 1965 Cadillac Eldorado only color. I would highly recommend a yellowed tint coat on this color. It significantly warms and makes the color very rich, making it one of the most striking Fender custom colors. If you're looking for a "gold" like the famous 1958 Strat/tweed Twin picture taken by John Pedan, I would recommend this color with a tinted yellow clear coat. It's not the exact same color (that 1958 Strat was a true one-off 1950's custom color), but it's pretty close. Charcoal Frost (metallic)
Low VOC Source(s): DuPont 4618K. Used on 1965 to 1966 Lincoln Continentals, and also on the 1965 Ford Thunderbird (Charcoal Gray). Using a yellowed tint coat on this color is a waste of time, paint, and film thickness. Ocean Turquoise (metallic)
Low VOC Source(s): DuPont 4607K. Used on 1965 Mercury's and 1965 Ford's (Twilight Turquoise). Go light on the yellowed tint coat here, or skip it entirely. The tint will darken this color. Teal Green (metallic)
Low VOC Source(s): DuPont 4297K. Although this color was conceived in 1963 for the Ford Thunderbird, it wasn't called "Teal" until 1965 when it was used on the Lincoln Continental. Fender added "Green" to the name "Teal" to be more descriptive, thus creating "Teal Green". Used on 1963 Ford Thunderbird and 1964 Lincoln Continentals (Patrician Green), 1965 Lincoln Continental (Teal), 1964 Ford Thunderbirds (Riveria or Regal Turquoise), 1966 Mercury's (Turquoise Frost), and 1969 to 1970 Lincoln's (Medium Aqua). Go light, or skip the yellowed tint coat here. Black
Low VOC Source(s): DuPont 99K, Ppg DBU9300. * The DuPont paint #1711 Fender gives on its 1960 custom color chart is actually a 1954 Pontiac color, "Arlington Maroon". The best I can tell, this is a mistake. DuPont's paint code for Duco (nitrocellulose) black during the 1950's was #44, "Jet Black". Although this DuPont product was discontinued in the 1970's, I know of at least one local paint shop that still has gallon cans of #44 today. But really, black is black, so you can use any brand of available black (such as DuPont's #99S). Or just use whatever black lacquer you have around. Using a yellowed tint coat on this color is a waste of time, paint, and film thickness.
Fender typically used a white primer under the metallic basecoat to limit the amount of basecoat needed. The base coat used by Fender was usually silver until 1965/1966, and gold starting some time in 1966. The final finish looks slightly different depending on the color of the basecoat. Gold basecoat makes the CAR look more maroon and turns brownish-red with age. Silver is the much cooler basecoat as the color is more red than maroon and ages better. You can still get Candy Apple Red from the MetalFlake Corporation, in Amesbury, MA. It's not the same paint Fender was using, but their colors look really close to Fender's. It's still a multiple step process using their "Brilliant Silver" basecoat (#132032), and then their Candy Apple Red C-25 color coat (#112532). Also, Wolf lacquer's Ruby Red (once sold by Stew-Mac) makes an excellent color coat too.
Sonic Blue
Low VOC Source(s): DuPont 2295K. Originally used on 1956 Cadillacs. This original nitrocellulose color wasn't translated to acrylic lacquer till 1996. Before the original Sonic Blue was again available from DuPont, the closest lacquer relative available was a 1958 Chrysler color, Ballet Blue, DuPont #2852L. When refinishing using Sonic Blue, I like to use a very slight yellowed tint coat over the blue to give a nice "aged" look. But be careful - too much tint and you turn this color into puke green. Sherwood Green (metallic)
Low VOC Source(s): DuPont 2526K. The original nitrocellulose paint formula wasn't translated to acrylic lacquer till 1996. A 1957 Mercury color, it was also used on 1957 Lincoln's (Vermont Green). Before the original Sherwood Green was again available from DuPont, PPG provided a lacquer offset number that was an excellent match (1991 VW Montana Green), Ppg #DDL47029 and DuPont #H9387L. Using a yellowed tint coat darkens this color slightly. I would avoid using it. Foam Green
Low VOC Source(s): DuPont 2253K. A 1956 Buick color. The original nitrocellulose paint formula wasn't translated to acrylic lacquer till 1996. Before the original Foam Green again became available from DuPont, PPG provided a lacquer offset that was an excellent match, Ppg #DDL44652. When refinishing using Foam Green, I like to use a very slight yellowed tint coat. It doesn't have a big effect on the color, but it takes the "edge" off making it much warmer. But go light - too much tint and this color can turn "pukey". Surf Green
Low VOC Source(s): DuPont 2461K. Originally used on 1957 Chevys. The original nitrocellulose paint formula wasn't translated to acrylic lacquer till 1996. Before the original Surf Green again became available from DuPont, PPG provided a lacquer offset was too dark and not a good match. Going through all the paint catalogs from the 1950's (and after buying many pints of other similar colors), I choose a 1958 Oldsmobile lacquer color by the same name as the closest lacquer replacement, DuPont #2789L. When refinishing using Surf Green, again I like to use a very slight yellowed tint coat. It doesn't have a big effect on the color, but it takes the "edge" off making it much warmer. But go light - too much tint and you end up with Foam Green. Shell Pink
Low VOC Source(s): DuPont 2371K. Probably the rarest Fender custom color. Originally used only on 1956 DeSotos, this color was replaced by Candy Apple Red on the Fender custom color chart in 1963. Before the original Shell Pink again became available from DuPont, I went through all the paint catalogs from the 1950's and choose the 1958 Buick color "Reef Coral" as the closest lacquer replacement. Interestingly, this 1958 lacquer replacement color is also known today as "Mary Kay Pink", DuPont #2864L and Ppg #DDL70748. Adding a yellowed tint coat dramatically lessens the "pink" look of these colors, making a much more flesh toned color.
Another thing I did was to create a second test board with all the colors. But this time, I clear coated the whole board in Acrylic lacquer, with no tinted section. I did this to preserve the original Fender colors. Since acrylic lacquer doesn't yellow and is more UV resistant, I could use this board as my "master" color pallet if for some reason these Fender colors are no longer available in any form. From this board I could mix my own colors or use the local paint shop's color scanner to create a formula. In Conclusion...
If you are refinishing a Fender in a custom color, you should also keep the following in mind: * Information acquired from Yasuhiko Iwanade.
You can't buy a blond Fender finish pre-mixed. You must "hand mix" it. This is how I do a blond finish.
Other tips: I use straight ACETONE as my thinner for lacquer. You will get much better lacquer dry times with this. If the lacquer is drying too fast with acetone while you are spraying, add some lacquer retarder. I also always add a sqirt of "smoothie" (available at automotive paint stores) to a mixed quart of lacquer or sanding sealer to prevent "fish eyes", and to generally make the finish a bit smoother.
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